Cómo carlagar comenzó su viaje en logo y paquete de imagen corporativa
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We are a company that specialise in property. Our business finds properties and builds portfolios for investors, it then provides a property management service and a range of other lettings services. We are looking for a fresh and innovative feel to our brand but we are conscious that it also needs to feel professional and trustworthy as our clients are investing a lot of money with us. We are quite front end in our industry, we provide our clients with a property management portal and lots of other different apps through the course of doing business with them, we are paperless and where possible keep everything electronic. We do have an existing logo but our business has changed a lot since we first started. We consider our existing brand too playful as it was originally designed for the online estate agency model but now we are dealing with investors and building portfolios and therefore we feel our image needs to be more distinguished and trustworthy. Please do not include the works Big Red House as we are moving away from that Branding. Finally as an update to the brief we are looking for the feel of an investment/ pensions company as opposed to a traditional estate agent or building company. We also like logos that have a separate identifier (symbol) in addition to the BRH so that it could be used for the purposes of an app etc
Additional brief sent to all designers
Hi everyone, thank you for your efforts, its much appreciated. So far the designs are not quite hitting the spot and that is obviously down to the lack of direction from us in the brief. So to clarify..... we really don't want the words Big Red House in the design and ideally we want a logo that has an a separate symbol along with the letters BRH. Quite happy to consider any creativity on the words BRH as well. In terms of the image, we are really trying to enter a new space and our customers tend to be investors who are entrusting us with their capital. With that in mind we feel our brand needs to be aligned with wealth management companies or financial institutions rather than being about housing or estate agency etc. Hope this helps.
¿A qué sector dirías que pertenece tu empresa?
Bienes raíces e hipotecas
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
We do like the existing colour scheme but maybe slightly darker greys and reds. Our business is currently called Big Red House and we are rebranding as BRH. Perhaps some familiarity from the old brand in the new brand could be an option? Also we do like the Airbnb approach to branding as it lends itself well to the online market and provides the business with a symbol
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