Since the word enbliss is feminine, I am trying to balance this with more gender neutral font. I've seen a lot of 'bliss' logos online that are very curly and scrolled, but I am targeting both men and women to use the chairs I need to convey this through the logo style. However, so far I have been liking the look of simple 'rounded' fonts, since I realized the font can't be too 'disconnected' from the word itself.
I will be embroidering (stitching) the logo onto the headrest of the chair itself, so it will need it to be readable from a bit of a distance. To that aim I've been focusing on thicker fonts.
I played with using a back slant on the font, to convey a state of relaxation, but apparently this is taboo in graphic art world for logos (lazy business?). I found an article on Tuenti (a spanish mobile company) who is breaking that taboo, to mixed reception, but I personally kinda like how their logo grabs attention and gets people talking. http://www.underconsideration.com/b…affron.php
*update: i've been thinking a lot about this... if the name was 'relax' or some variation thereof maybe a reverse italic might make sense, but the name enbliss just doesn't convey this.
The font in the example below is called cirqua, I got it off 1001 fonts, it was listed at $2 for commercial use, but it's since been taken down. It was made by this design firm http://www.explogos.com/ so I think I can get rights from them if need be. After hours+hours of learning logo design principles and grappling with Ai, I found this site and I'm ready to move on to all the other crucial aspects of starting my business and let the pros take over!
I am open to the idea of incorporating a chair into the logo (possibly even in the name, like in the e or the b). So far examples of chairs in the logo have been far too crude. Please think subtle nod rather than a stick person sitting in a chair, wedged halfway through the word.
enbliss also reminds me of 'endless bliss', and Ive imagined the word being circled, or part circled, ellipsed, or having a curve growing from one of the letters.
There is a photo to give idea of concept of chair, although this is not our exact chair and our colors are likely going to be in the greens/blues/creams.
these are just some thoughts, but very much excited to see what the company/name inspires in others.
Please also read the comments for more input.