Other Logos & Companies that Inspiration Us:
Amazon, Google Play, Microsoft, Apple, Mercedes, Audi, Beats by Dre, SoFi, Stash, and Betterment
Our Company: Easy, secure, pleasant, trusted,
Our Logo: Inspiring, simple, relevant, modern
Functional Benefit of our Product: Through our service, customers will save money, save time, and have hassle-free experience. They will have a more modern online car buying experience that is significantly easier than the tradition dealership experience.
Emotional Benefit of our Product: Customer’s on our platform will experience emotions of freedom and empowerment through technology. They will experience excitement and will get a sense of belonging to a new generation. They will have gratification to self-identify with a generation that thinks differently and thinks forward in this world.
Our Brand’s Personality: AutoBliss is smart, intuitive and relevant. It inspires people through the core emotions of freedom, imagination, passion, hope, and belonging. It is simple to its core, conveying to the world that less is more. The brand seeks to strip life down to the things that really matter. Our brand is centered on lifestyle and belonging, and is a place where a next generation of tech-savvy buyers can self-identify with.
Our Target Customer: Our consumers are comfortable with engaging and buying online, they enjoy technology, think differently and strive to push society and the world forward. They don’t believe that in-person transactions are necessary to the car-buying experience, yet still value trust, transparency and relationships. While they are adventurous and typically seek memorable experience in life, they are simple, and want to strip life down to the only things that matter. They enjoy apple and android products, and can’t imagine a world without modern technology.
Some Competitors in our Space:
Edmunds, AutoGravity, Honcker, Roadster, Fair, Vroom, CarStory, AutoFi