What is the objective of Basix? (what problem are you trying to solve for your customers?)
Many younger entrepreneurs are starting out and have to bare many financial challenge and hurdles, from getting access to resources, sourcing investments all the way to setting up their first office space. Simplex aims to provide a shared office space that not only provides them with a cost effective office space, but also provide them access to a supportive ecosystem, where they can have access to other startups or business support.
What kind of audience is Simplex targeted towards? Describe your ideal customer in 5 or less words.
Young entrepreneurs, startups and/or home based businesses.
What is the special selling point of Simplex which sets it apart from its competitors?
We are not just am office sharing space, we are a community for startups and we offer other solutions such as IT support, HR, Finance & legal (should they chose to use) leaving them to focus at their core of their business.
What is the brand image you are trying to convey? Describe Simplex in 5 or less words.
Simplex should represent a turn key solution. Simplicity in a box.
The idea is that this office is located in a complex that provides all needed services for ease of doing business.
We forgot to mention, we would like the logo to be in Arabic / English. Even though Simplex is play on words in English its written in arabic as سمبلكس
Also please ensure you write a brief description on the concept behind your design for better understanding on your vision.