We have started a new - and as yet unknown company.
The aim of the company is to help small and medium sized companies to "go cloud": Out-Placing business processes to applications on the internet.
The prerequisite for going cloud is implementing Google Apps in the company (i.e. gmail, calendar, Google Drive, etc.)
Our solutions has 2 objective.
Enhance communication and collaboration within our clients companies - using google apps and on top of the different cloud based solutions. Example: Google apps working with SalesForce.
Improve efficiency within the company:
Through business process re-engineering making better connections between processes by utilizing cloud tools and systems.
We minimize administration and improving efficiency by using the most suitable Internet tools (e.g. TeamWork, SurveyMonkey, MailChimp, FreshBook etc.). The processes will be tied together via Google Apps, API’s or similar. An example is the CRM system is synced with the invoicing system, marketing system etc.
Cloudify is in essence a consultancy firm:
We make analysis of our clients Business Processes
We make recommendations based on google apps combined with an invoicing system (Freshbooks) or CRM system (Solve360),
We implement solutions - also on mobile devices
We train the staff
And we offer support
Aims and Objectives
Getting a clear and easily communicated corporate identity.
Small and medium business owners in Denmark. They might be coming from a short non-business school background.
They will most likely be self made men - not women. They will be quick at the draw, used to handle them self. They won’t be averse to spending money, but they won’t have a lot of patience - so what it is (what the design is about), has to be apparent in seconds. And it’s all about the up-side for them.
They will invest money in new things if the return on investment in terms of money, more sales, or savings (efficiency) - is quickly/easily understandable and the benefits will be tangible immediately.
Cloudify is a google apps reseller and is heavily inspired by Google and their whole eco system (google app store, android phone, chromebook tablets etc.). Our company is therefore also very inspired by Google’s values and its way of working.
We would like our Corporate identity and Logo to be inspired by Google - maybe using the nexus colors - could be nice with some subtle correlation in some way to Google.
See more about the Google logo - here (http://designforhackers.com/blog/go…logo-font/)
It’s a Geometric font, similar to Futura - but not quite.
We are looking for a brand identity pack:
The overall keywords for the company and products we deliver are:
Simple and clean solutions - We are direct and clear. Both in our communications and in the solutions. We also offer - cloud "in a box" solutions.
e.g. Google Apps + CRM system
The design should also be clear and direct.
We are innovative - efficient.
We are cloud based
We connect processes with each other by connecting cloud based apps with each other
Our solutions also enhance and simplify our clients communication with their clients.
They also makes it easier for colleagues to collaborate - which also raises efficiency.
Deliverables: The brand identity pack.
Specifically we need:
a logo - color and negative.
And instead of letterhead we would, if possible, like a PowerPoint template.
We would like to hire the winner to additionally make a host of graphical elements we can use on our website.
The graphic elements are:
Trigger / “Go”
This is some icons a competitor has used on their website - (about to be closed: https://www.cloudsherpas.com/).
We are a new company in the establishing part of our life cycle.
We will need more graphics and visual elements in the future. This is our initial burst of visual identity. We will need more elements as we tweak our business.
Easy clear visual communication.
Easily decodable Corporate Identity.
Fast visual communication.
Hints to Googles design is welcome.