Startup strategy consultancy needs powerful brand identity

Strategic Transformation Partners

We are a management consulting firm that serves leading businesses, governments and non-governmental organizations. We help our clients make lasting improvements to their performance and realize their most important goals. A substantial portion of our fees are put at risk and tied to the success of our clients.

Our wish-list of concepts we'd like to convey, if possible: strategic clarity, building capabilities together, globalizing (outward from ASEAN), growth. We prefer clean, simple, modern visuals. (One idea suggested by our team was a globe being "constructed" outward from ASEAN.)

The letters in the company name should be all one color. As this color will be used for leads and chart titles in our PPT documents, we would like it to be "darker" and therefore at either end of the spectrum. Our main competitors use dark blue (http://www.mckinsey.com), dark green (http://www.bcg.com) and red (http://www.bain.com). Some variant of these colors can still be used but would need to be differentiated. Please use non-cursive lettering.

We believe the "base" color of the logo should be the same as used in our company's lettering. We are open to variation around this base color (e.g. a different shade of the base color), or even inclusion of a new, visually striking offset color, but would want this variation to be used minimally.