Our wish-list of concepts we'd like to convey, if possible: strategic clarity, building capabilities together, globalizing (outward from ASEAN), growth. We prefer clean, simple, modern visuals. (One idea suggested by our team was a globe being "constructed" outward from ASEAN.)
The letters in the company name should be all one color. As this color will be used for leads and chart titles in our PPT documents, we would like it to be "darker" and therefore at either end of the spectrum. Our main competitors use dark blue (http://www.mckinsey.com), dark green (http://www.bcg.com) and red (http://www.bain.com). Some variant of these colors can still be used but would need to be differentiated. Please use non-cursive lettering.
We believe the "base" color of the logo should be the same as used in our company's lettering. We are open to variation around this base color (e.g. a different shade of the base color), or even inclusion of a new, visually striking offset color, but would want this variation to be used minimally.