Cómo Doan (Don) comenzó su viaje en logo y paquete de imagen corporativa
¿Cómo se te conoce?
GoBlender (think I would like to brand it as one word but I'm open)
Cuéntanos a qué tipo de público quieres llegar
It's a very sleekly designed portable blender. Very high quality and looks very trendy and stylish. It basically blends smoothies on the go. Can crush ice etc. Can also be used in the gym for protein shakes + supplements. Mothers can also blend their child some baby food and it will be healthier.
Target audience is really people who are health oriented and active with a busy go-getter lifestyle that goes to the gym and maybe have an office job so having a portable blender would make their life easier for making healthy fresh smoothies. Also imagine people would bring this to the gym to make their post workout protein shakes so that would be a good part of my demographic. Majority will probably be women and age wise 25-45 mostly millennials.
Also after going through some of the designs submitted I realize that I liked the ones with a "blending motion" like vitamix logo and I realize that's prbly what I want as an icon so I can use on other products I'm going to release like an electric protein shaker i.e promixx.com or/and a GoBaby for portable blender for baby food. So that blade icon would be a great company icon I can use across the board.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
I'm not sure what industry to have chosen in the choose a category.
In terms of style ATTRIBUTES I have no idea what to put there really. I like modern, trendy...guess whatever suits the blender...you've seen the marketing pieces that's what it's meant for. An active on the go lifestyle for busy go getters.
The logos I chose on set up I chose based on the fact that the logo as a whole made sense and clever in a way so not that I want my logo to look cartoony since I plan on charging this item in the premium range and the demographic will prbly be people in their 25-45 range mostly female.
I would consider myself a minimalist when it comes to design. I totally agree with the way Apple designs everything.
Any who attached are the images of the product. One of them has a photo I took of a black and burgundy one. I'm also going to be selling a blue one I haven't received the sample yet though.
(these professional marketing pieces are from the manufacturer I'm ordering from to distribute)
Any other questions please let me know!
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