Tropilex is a ecommerce company. We are selling hammocks, hanging-chairs, sunbeds and loungers in Europe.
The name Tropilex is a combination of "Tropical" and "Relax". And that is also our identity: we are selling tropical products and we're a relax company.
The new logo will be used on our website but also on packaging tape, boxes, and as a brand-label on our products. So if someone see our hammock and our label on the hammock they should not only recognize the logo but more important they need to remember the name Tropilex.
I think Fatboy and La Siesta are doing a great job with the product labels. See the attachment.
The new logo will not only fit on our hammocks and sunbeds but on every product that is relax: flip-flops, swimming pants, sunglasses, beanbags or even a sauna-center.
We like to build our ‘relaxing-business’ green with a small ecological footprint. It’s not required to bring that to front with the logo. But it’s in our DNA.
I hope this is the information you need to design the perfect logo and brand identity.