Vision and objectives for our brand:
Present a modern, contemporary, and clean logo type that pays subtle homage heritage of Esquire magazine.
What we want our new logo and brand to communicate:
We are stepping stones to help younger organizations leverage data to tell a larger metric driven story that gets them to their next stage of development
We are a 3 years old, but we have a 70 year heritage as a well established non-profit, grant making organization
Our brand identify must represent well in color or black and white, and must include a lockup that can be applied across print and digital formats.
We prefer a simple, clean and modern design. We are not a tech startup, but we are not an insurance company either.
We do NOT want to use the typeface from the Esquire logo.
Please no lightbulbs.