Our offering analyzes data with a special machine learning algorithm and then presents the data in an easy to view and read report - having a data element may be helpful to differentiate us from our competition - who do not have this technology.
Designer can utilize columns or call outs for some text to create space and visual interest. The designer can also recreate the simple icons included in the content doc if they feel it would work better in the design.
We would like to primarily use only graphic elements and images primarily - we do not wish to use images of people or buildings in the brochure as the primary elments. We want it to utilize our brand elements of font and colors and look modern and trusted. We would also like to find ways to work in elements of the logo elements into the design so it is purposeful.
We are open and interested in the designer taking liberties and using their expertise to make design element recommendations, shapes, icon improvements, etc. Even reccomending sample photos if they think it works for the design.
Our Primary font is Helvetica and our secondary font to use is Arial - we only want to use 1 font in the document.
Our color pallet is as follows:
Pantone Blue 294C
Pantone Green 369C