We are looking to have an electronic marketing piece designed around
some existing text. The final deliverable will be a multipage PDF
(maybe 2 pages). It will have to be user printable, so ideally no
full bleed graphics should be used, and it will not be a traditional
The idea is to package our Discovery process (text content attached)
into a branded program and create materials our salesforce
can easily send out to customers as a part of the sales process. Kind
of a marketing slick for this specific program.
Im looking for some fresh visual ideas that are complimentary to our
current brand (conservative, B2B) but start to move us towards a more
human, emotionally connected feel. (see
http://www.reliant-technology.com) I don't want it to be dry (which
a shortcoming of our current branding) but
I also don't want it to be too playful and degrade our perceived
trustworthiness. Possibly try to integrate some images of people.
Id like some ideas on graphically visualizing the steps and the
process (as outlined) Each section lists the time commitment spec
(time required of the user) and an "investment" spec ($$ required of
the user). Id like to see some infographic/iconic visualization of
Also, This is intended to be a process, to the entire doc should be
What you are provided:
"PDF Slick inDesign File" - An Indesign file that contains the
skeleton of our corporate
letterhead, including a Program logo (on the top right). the grey bar
at the top is exactly duplicated from our letterhead, except in this
doc our program logo is used instead of our corporate logo (which are
really similar). I tend to like consistency so try to keep the header
the same, everything else is up to you.
"reliant advantage 1.3" - A word doc containing the text describing
the program - this content
has been dumped into the indesign file, but I wanted you to have it
in rich text as well.
"8 Ways to leverage eBook" - A PDF of another Corporate Branding piece
- This is to be a reference only as Im not crazy about the final
output. Id like to get away from the thick stroked colored boxes. I
want some new ideas!
We use dreamstime.com for our stock photography
Our Company Motto's are "have fun and get it done" and "change the
game" ... Im looking for some fresh ideas and ultimately a designer
address our entire brand in subsequent projects (this is an