The visual style should be based on the same design as that of The Original BLACKJACK can (see attached picture). This should be the main theme for the brochure, particularly for the front and back covers.
Unfortunately we dont have a copy of the design file for this can and can only show a picture. Part of this brief is to recreate that same design.
We want the brochure to look powerful and eye catching. It needs to convey strength, security, professionalism, experience, and quality. It must also appeal to the male dominated target audience / industry. Please keep the design simple and clean.
MAIN COLOURS: Orange and Black.
OTHER COLOURS: each product type in the BLACKJACK range is identified by different colours. Eg Bitumen Paint = Green; Brush = Blue; Trowel = Yellow; Silver = Silver; Liquid Membrane = Red. Please stick to this colour theme for the inside content pages.
nb: The corporate colours of Bituminous Products (the manufacturer of this product) is dark blue (navy) and grey; although it's not absolutely necessary to incorporate this.
IMAGERY: please suggest royalty stock images for each page, this will help to break up the text and make it more visually appealing. The images must be relevant to the product and help to demonstrate the application or end result of the product. Examples include farm sheds, guttering and down pipes, corrugated iron roofing and drinking water tanks.
Besides the above, the page layout and creative style is open for recommendation.