For this project, our target audience is the person in charge or administrator of medical services at a fire department or ambulance service. Typically a 50-year old male that might hold a bachelors degree and values professionalism, integrity, and expects immediate results. They are concerned about quality service and helping others. More specifically, they are concerned about helping their community and making a difference for the citizens in their community.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
We want a brochure that looks professional and modern. This product will be used as a "leave behind" for our sales team. The purpose is to summarize our company's capabilities, including: Resuscitation Products (We sell all popular brands & models), Biomedical/Technical Services, AED Rentals, Training & Education, and AED Program Management. It should be complement our website (http://www.lifemedsafety.com) to include color and "feel." Feel being described as professional, fully capable, and compassionate, but equally important is communicating our passion for saving lives. The illustrations will need to be technically correct to help us show that we understand and respect this space. Faces should be friendly and beauty shots should show action.
Folleto a diseñar
Plegado en 3 (6 lados)
Tamaño de papel
Lo que debe evitarse
We do not want images of physicians, nurses, hospitals, clinics, etc... Our focus is what happens outside of the hospital and in the community.
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