The target audience is generally adults between the ages of 25-65 who live within 3 hours of New York city, are interested in healthy and sustainable agriculture/food, have a fairly high level of education, often are parents who care about what their children eat, fitness enthusiasts who feel quality food is a premium fuel for their bodies etc. While the overall feel of our brand is rustic, nostalgic, and simple we are serving a somewhat high end customer who wants to see attention to detail and consistency.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Please visit our website. (http://www.karlfamilyfarms.com) to see what our brand style is. We generally try to evoke a nostalgic countryside feeling that lets people know they are buying directly from a true family farm. Our main color is usually are barn red (maroon) with off white. I would like to include a mix of illustration and actual photos of our animals and farm. You can see from the one image below with the logo on a board with the two boys next to it the style we generally go for, I would love to see some hand drawn looking elements and bits of art. I have included a variety of images but have many many more so please request as needed. I have listed the pages of titles and number of paragraphs I need but will send actual text once the format is done.
Folleto a diseñar
Plegado en 3 (6 lados)
Tamaño de papel
Lo que debe evitarse
anything too modern or computerized looking
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