Our typical client/prospect is in their 40-60s and networth of $1-2 million at the minimum. Conservative wealthy individuals.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
We would like the keep some of our visual identity standards (http://www.moderawealth.com) for the Pantone 295 (Blue) and Pantone Cool Gray 8 (Gray) utilized somewhere in the brochure but not limited to it. Supplementary colors should be muted in nature (i.e. no hot pink!). We are not a fan of stock photos showing people and would prefer landscape or illustration. We are looking for a fresher, cleaning, crispier, more modern look than the one that we currently have! A magazine look would be nice!
Folleto a diseñar
We anticipate printing these out ourselves, so we're looking at a folded 11 by 17 or a booklet of 8.5 by 11 pages. We would be open to other size booklets as a second choice.
Tamaño de papel
Lo que debe evitarse
The use of neon colors or anything too flashy. i've attached stock photos that we've already paid for but we are not at all wed to them. We are open to other ones that would be additive cost. Our motto has typically been "A Clear Path Forward" or "Your Goals, Our Guidance". Our audience = Conservative wealthy individuals.
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