We have been outfitting river trips in Hells Canyon for 34 years. Several years ago I decided to try all women trips and added the 'massage and martini' theme. It is very popular and unique to the industry. Now I want to concentrate on marketing that sector of the business at trade shows and to womens' travel companies, health clubs, etc. So this brochure needs to be the teaser that gets women to flock to our website for more information
Typically our clients are educated and have a higher socioeconomic status. They are outdoorsy, are health-minded but like to have fun. Having said that they are 'outdoorsy', I want this brochure to appeal to women that have never considered doing something as adventurous as this. I would like to appeal to groups and clubs, such as pre- wedding trips, book clubs, girlfriend reunions,work retreats, etc. But also make it clear that we can sign up solo travelers. Our group size is 15 person max. Trip length 4 days.
We want to appeal to women of all ages, (not just the lithe young things in bikinis) This is a trip for the 'mature' ladies also. This could be conveyed in photos and text.
We have great testimonials. I thought we could use some of them.
Please take the time to look at our website to further familiarize your self with our product. http://www.canyonoutfitters.com