People who are on the Board of Directors of homeowners community associations (HOA's). There are typically 5 people per Board, and the communities can range in size from 25 to a few hundred homes.
People serve on the Board as a volunteer.
They are commonly between the age of 40-65 years old.
Gender is equally split male and female.
Education varies, high school diploma at a minimum and most have a college education.
All are home owners in their community.
Board members want their communities to be well maintained, looking very nice, and financially stable. They want a professional firm to help them with that knows what they are doing and can get the job done to commitments.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
This will be the Corporate Brochure for our company. It will be included in direct mail campaigns to targeted potential clients in small runs (up to 50 people), given out at 30-person seminars as a leave behind, and included with our proposal package to new potential clients. It is intended to give an overview for who Trestle is, and what differentiates us from other firms in the area. Geographically, we are only focused on the Puget Sound area of Washington state. We want to present a professional image, much like the image of a law firm or premier business consulting firm. Intelligent and knowledgeable, yet get the job done attitude. We take on the hard tasks, while still balancing all the regular things that need to get done to properly finance and maintain a community association.
We would like to stay with our color pallet of blue, red, white, grey and black. Please refer to our website at http://www.TrestleCM.com for an example, and to the attached design guidelines. The "swoosh" is used on our business cards, and envelopes, but hasn't been used on our website. The use of the swoosh is optional for this piece.
One important side note....we are known for our use and implementation of technology in our market -- we are much more advanced than our competitors. We have a great customer web portal, use technology to communicate with clients, use mobile technology for reporting, and are the only company in the area that offers E-Statements.
Folleto a diseñar
Plegado a la mitad (4 lados)
Tamaño de papel
Lo que debe evitarse
Avoid anything that takes away from a professional hard-working image. No cartoons or similar graphics please.
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