Target audience would be politically motivated individuals.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
The road to 2016 introductory presentation should communicate excitement around the year ahead and should utilize some election themes - hope (without the use of Obama's image), the electorate, and the fact that the nation is anticipating something new.
We are looking for a designed piece (approx. 4 content pages) that provides an introduction to our Road to 2016 offerings. This designed piece will be what prospects see before they see the full presentation of our offerings (see the full Road to 2016 presentation attached). In addition to the design that is submitted we are looking for you to take the content/text and lay it out within the design.
The Road to 2016 Introductory Presentation should be a beautifully designed piece that peaks peoples’ interest in our offerings and that communicates excitement and anticipation around what’s to come. Design wise it should not mirror the Road to 2016 presentation that I attached for your reference.
As far as colors - white space is always great. RCP uses black, grey, some red, some blue but do not feel constrained to this.
Folleto a diseñar
approx 4 pages in landscape mode, 11x8.5. Final file will need to be delivered in InDesign, Illustrator is an option too.
Tamaño de papel
Lo que debe evitarse
Please avoid a layout that is too template-ey. We are looking for a designer to help us bring this presentation to life.
**Please avoid submitting something that is too similar to the attachment "The Road to 2016 Deck for Reference." I attached this deck just to let you know what we are using. For this project I do not want something that feels just like this deck - maybe certain elements, but we'd like whatever you design to pop and feel a bit different/refreshing.**
Also, our goal is to have a four page document, however, if you feel that you definitely need to increase the number of pages please feel free to do so but please keep additional pages at a minimum.
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