The Appearance of the information booklet must be giving the feeling of high quality engineering, Like you buy a Rolex watch, simple, elegant but with high technology and perfection in craftsmanship. less is more.
We have our Housestyle colors
KLM blue (http://www.klm.nl)
Stamps /Logo/ certification
In some business cultures (China/Russia) a golden ribbon to show your 25 anniversary of expertise in the field of technology is important
Also the certificates or accreditation logo is important to show, proof that you comply to the world wide standard of quality inspection.
We are proud its a 100% dutch innovation and 100% made in the Netherlands. So a small logo of the official Holland logo is in order. ( Made in Holland )
Some bright colors to highlight a chapter / tab or a category would brighten it up. like a small colored tab line just to give it a fresh look. Or Title text in a different color.
We do want the design adapted in different languages. PDF version to get things easy to our customers, offset printed when we attend an exhibition.
We have 2 types of machines an MSXP and XPL version
These two types are devided in scan range.
MSXP has 5 varieties an MSXP 6025/6060/10025/10060/MSXP 16060 ( the machines look all the same but the scan range is larger) Probe scanarm moves horizontaly
XPL has 5 varieties an XPL 200/XPL 300/XPL 400/ XPL 500/600 ( the machines look all the same but the scan range is larger) Probe scanarm moves Vertically
That's why we want an comparison table/chart of the specs. So we don not need multiple pages for each type of machine. In our old brochure it has a long list of specs.
However we do not currently have an good accesoires product page and an software feature page this needs to be added.
All in all the brochure/booklet would be 8 to 10 pages.
Some designs which appeal to us: