1. The brochure will be used mostly as a PDF document or printed on a regular printer as a handout. It defines a style and a resolution.
2. The brochure is dedicated to the business-to-business service. No retails consumer is in mind.
The service promoted is very unusual because:
a. we don't sell anything. The purpose of the brochure is to explain the technology and the business model in order to recruit a prospective partner. It's not a sales material but an invitation to a co-operation, collaboration and a partnership.
b. the service/business promoted is totally unique and has no comparable.
The main idea of the brochure is a partnership invitation to participate in a very prospective, totally new and unique business. The biggest advantage for a prospective partner is that the business offered has upside only with no risk or a downside involved.
3. The style - not too formal but appealing to big corporate players at the international level. It's a business like no other, so should be the brochure style - clean, appealing, clever radiating innovation, trust and reputation.
4. The key words are:
Internet, Internet TV
Home TV away from Home
Local TV on a global scale