Target is 'mothers' in-general, but our four segments are 1) Newly pregnant 2) Mid-pregnancy 3) New baby arrival and 4) Recovery and on-going. The company is about providing busy, stressed mothers or mothers-to-be with nutrition they need to give their body and their children the nutritional support they need to be a better Mum, wife, busy professional, friend, etc. Saving time, money, and stress.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
I had previously thought about using illustrations to indicate the four sectors, however, I felt it was too 'cartoony'. I'm still open to illustrations, but it has to be appealing, accurately reflect challenges of our market demographic, fun, approachable, clear and supportive. Also in alignment with the current website (http://www.mummyfuel.co.nz). I also want the logo streamlined a little (sticking to the same type of look) - made more approachable and relevant...perhaps indicating more of a busy mother. Any thoughts here would be welcome.
Folleto a diseñar
Plegado en 3 (6 lados)
Tamaño de papel
Lo que debe evitarse
Alienating mothers that have older kids, that may still need 2-3 lunches per week to keep up with life being a busy Mother.
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