We have just uploaded a detailed spec in file " CopyForAd.odt".
======= BACKGROUND & TARGET AUDIENCE =========
We are attending a conference in Europe next month "IASIU" (http://www.iasiu-seminar.de). There are going to be mainly two types of target audiences:
1. Investigation firms who investigate fraud for large insurance companies and who need a system to manage their investigations and produce professional looking, consistant investigation reports. (This is what our Polonious software is good at.)
2. Insurance Special Investigation Units (who need to record and manage potential fraud cases and either investigate internally or assign the investigation to external Investigation firms).
Audience 1: Private detectives & small private investigation firms / teams. They are usually "on-the-run", time-poor, not enjoying admin work like report writing but having to deal with it every day.
Audience 2: insurers' internal Special Investigations Units (SIUs): mid-size to large corporations, traditional, need a reliant fraud management system, looking at ROI/savings, like consistency e.g. reports, and fancy dashboards and charts to see how they are tracking.
Both audiences are dominantly male and age from 30 to 60 years of age.
====== VISUAL STYLE =======
Our company colors are dark-blue (background), white (text), orange (design element: connected dots). For exact colors see attached design files.
Our product website (http://www.PoloniousNOW.com) is currently not 100% consistent with those colors but have a lighter tone in color so please DON'T use the colors from the website's company logo.
Feel free to use content and graphics (but NOT the logo) from our product website. However, please make sure any graphics you use a suitable for print (as in correct DPI, CMYK color codes, bleed, etc).
If you have better suitable images and icons for the brochure, please use them instead.
The brochure is most likely going to be printed on White Gloss 140gsm paper, however we are open for your recommendations based on your design and print idea.
If your design wins the competition, we will most likely contact you to
a) design additionally a DL-sized flyer with a similar design to "call for action" (i.e. sign up for 30-day free trial)
b) potentially also refresh our company branding and create document templates for our company.