Our target market is 35+, located in Kent, UK where water is particularly hard and therefore could benefit from a new water softener. They will be educated, good income, privately owned houses in towns and villages within the county. They may have a family and be interested in benefits of soft water for their family, or just for themselves. They might want to protect their appliances from the destructive elements in hard water and also save money by using less detergent, soap etc. They may also be interested in having softer hair, skin, laundry, towels etc. Also there is a link between hard water and eczema so they may be interested in how a water softener could help protect their themselves or their family.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
It would be good to see the colours of our logo running through the brochure - a nice bright blue.
I want it to be very visual, for example with a before and after of with and without a softener on an appliance, have beautiful photos/images of happy people using soft water. Potentially something related to Kent and the area we work to promote that we are a local business and proud of our beautiful county.
I also like the idea of a visual illustrated representation of where a softener would benefit a house, e.g. drinking the water in the kitchen, in the soft laundry, protecting appliances in laundry room, in the shower/bathroom, washing the car leaving no residue etc...
Tri fold into A 5 please so 148mm x 210mm NEW INFO FOR FINALISTS I also need to add in a reply card which will fix on the side of the brochure. So will not affect design as I still want the trifold to A5 but with a reply slip on the side. Please see example on our current leaflet attached.
Lo que debe evitarse
I don't want to include the current images of the water 'tick' or the words 'is your water ticking all the right boxes'. I don't want an image of an actual water softener. I don't want too much info on all our different products.
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