Must be on-brand as this is a new company and we are launching soon, and as the saying goes "first impressions are everything".
As this is the first appearance, point of communication, for M360 it is crucial that the design is on brand. Meaning brand elements should be defined and applied in a sophisticated manner. This brochure is our first mean of positioning M360 in the mind of the consumer where it truly belongs “the fashionable solution for the car passionate”. Indeed, the design aspect must be in harmony with the developed content and consistent throughout. We are attempting to find the right language, and accordingly, design elements. Emotion is a key pillar to achieving our objectives, as we are passionate speaking to the passionate; thus the look and feel must reflect so. Our brand personality is innovative, unique, reliable, fashionable, expert, clever, classy, leader, creative, rich in imagination and full of passion. Our core values are integrity, safety, and quality. We cannot stress enough on the visual aspect, as it is fundamental to making the content “come to life” and connecting with people who love to express their supreme style effortlessly – giving them a sense of belonging to the Automotive community. We aim to make our customer’s lives better… a chance to practice their freedom, express their uniqueness, and enjoy every drive. As we have previously stated, “If dreams are the limit, we will stretch the borderline between imagination & reality”.
Kindly find in the attached files photos of our showroom which will illustrate the look and feel of our brand and for inspiration.