Our target audiences are architects, builders/contractors, and high end beach homeowners. Our stainless steel cable hand railing systems are designed for the affluent homeowners who have 2nd homes at the beach for vacations. Typical homes are $2.5 million and up. Most homeowners are into environmental responsibility, being 'green,' and enjoy golf and boating. A few of our celebrity residents include Al Gore, Kim Bassinger, John Edwards (former US Presidential Candidate), and Charles Swoboda (CEO of CREE Lighting). Look up http://figure8island.com/ and http://www.baldheadisland.com/ for further information on the real estate and types of home that we work with.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Something that reflects the beach and the geography of the area where these homes are built. Again check out http://figure8island.com/ and http://www.baldheadisland.com/ for further information... additionally something reflecting environmental responsibility, boating, and golf might be nice. It would also be nice to see a mailing envelope that these would fit into that would get the customer's attention.
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We are not interested in targeting the everyday homeowner... only the upscale. Due to the sheer costs involved in using stainless, many everyday homeowners can't afford these handrail systems. Also, please stay away from anything 'cartoon-ey.' I can't stress enough... upscale, upscale, upscale!
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