Entrepreneurs who are writing a book to establish themselves as leaders in their fields.
Age - 35-50
Gender - both male and female
Location - Melbourne and Sydney
Education - All undergraduate, some postgraduate
Interests - Entrepreneurship, personal development
Behaviour - Focussed; work hard but play hard; when they want something, they work until they get it; determined; continuously wanting to learn, grow and stretch their limits; leaders
Businesses - No specific industry, but are established with a steady income. Looking to break into a space of thought leadership (i.e. speaking engagements and events), rather than just focussing on their services.
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