First, I am going to explain the documents I attached to guide you on the visual style we are looking for.
I have attached a sample Brochure, the company's Style Guide, several extracts of articles featuring awards received by George Karam (the director of BF Money) and images that show the projects we worked on in the past:
- Brochure is a sample I made to give a general idea what we are looking for. (Feel free to get more creative and rearrange/redesign to your taste).
- Style Guide is something we would like the designer to adhere to as it includes the guidelines on our brand and how it should be represented (i.e. colours of the logo etc.)
- Extracts of awards/articles featuring George Karam are to be used for the last page of the brochure. They are just for your inspiration, you can use them all or some of them. It's something we would like featured - and we would love to see your ideas (see more details in the section on the final page).
- Photos of our past projects - these should be included in the development finance section (This is just a suggestion, if you think something else will work better, don't include those)
Here is further list of things/concepts we are looking for in terms of visual style:
- photographs that represent ambition, wealth, high-net-worth clients and reflect the BF Money brand. Page 1 of the sample brochure is an example of this. It shows a man looking at the building crane. He is a developer, which is obvious from his clothes, he is there on the building site and he is looking at a building in progress which looks like an apartment complex. It's a good example because this image represents ambition and at the same time, it's specific to what our brand stands for: high-net-worth aspirational investors looking to finance their property
-images of projects in progress (i.e. hotels or service station or an apartment complex we helped refinance) - page 4 of the brochure. Not too many of these as we want to make the brochure personal. I have also attached photographs of properties we helped on
Specific concepts we'd like implemented:
- an old house being demolished by a crane as developers watch it happening on the site (page 6 has an example). It's important to capture that idea of knocking off the old house for a developer to build a new block of units.
- a well-dressed, aspirational investor looking at a new car he would like to purchase (page 7 example)
- an investor looking at a boat/yacht he wants to purchase. Could be that he is on his own boat, but he wants to purchase a new more luxurious, more ambitious boat (page 7 example)
There are more images provided in the brochure as a guidance. Please note that the people in the photos are not smiling/do not do a typical handshake/do not look like typical stock business photos. Rather, these images speak to ambition and wealth.
The colours black and white for the brochure is my suggestion, but if you feel like you would use different colour sets - go ahead. As long as in the end, our message of being a first class service for aspirational investors and high-net-worth individuals gets across. Please make sure to adhere to the Style Guide.
This is what we're looking for, but at the same time, we welcome creative ideas that embody the concepts I have described above in their own unique way. The final product doesn't have to look just like my sample brochure, it is more of a general idea.