Business owners based in and around London of businesses that are between £500k - £50 million+ turnover and who have been running for about 2 years or more. They are proud of their businesses and trying to get to the next level of growth. They are probably trying to expand their business and frustrated that it creates complexities that they aren't able to tackle. They are growth oriented and open minded to seek help.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
We have an example that I will attach called "Asset House" – we want this level of "class". The actual content will be the same/ or similar to our previous Information Pack which I will also attach. We want it to express the values of our company: passion, sincerity, competence, results focus, creating better realities. We want images to reflect these values, probably black and white photos with high contrast. We would like to use the ActionCOACH colours for the design – reds and blues. (The ActionCOACH colours are #cd1a0f and #0d5990 -- we are open to other shades being included for design purpose, but we'd like a cohesive palette). We'd like it to make use of negative space and give it lots of room rather than crowding it in.
Folleto a diseñar
We would like a booklet – the number of pages aren't restricted.
Tamaño de papel
Lo que debe evitarse
We don't want it to come across cheesy, and we don't want any sports metaphors around 'coach'. While sports images MAY work out, they have to be carefully selected to be related to passion and competence rather than just generic sports images.
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