We are reviving a long-forgetten section of Portland, Oregon, and the purpose of this project is to inspire people to come to this neighborhood to live, work, eat, sweat, and shop. The end-vision is a 20-minute walkable neighborhood, and the beloved locally-owned grocery store at the center of it has already opened.
The booklet will be given to prospect residents and office tenants who come tour the new apartments and creative office space. They'll receive it upon the conclusion of their tour, as an introduction to the neighborhood and a reminder of the wonderful things nearby.
This booklet will also be sprinkled throughout the existing stores and restaurants close to the new buildings. We hope people will take it and learn about the highlights of the area--we want them to find many gems they weren't aware of before.
1. Primary audience: new residents of the LL Hawkins apartment building, and new residents to Slabtown in general. Here are profiles for two people we think will live at LL Hawkins:
A 25-year old college grad who just landed a job as a systems analysis at Nike, Brian wanted a place in the city that offers a quick commute to work with easy access to a main artery highway. He loves having the grocery next door so he can grab quick, prepared meals. He wouldn't consider himself a neat-freak by any stretch and is enjoying the liberty of living alone. In his free time, Brian can be found playing in the baseball league, visiting the nearby distilleries, or bar-hopping with his friends (although he always meets them outside, he never invites them in). At this point in his life, Brian relishes his steady income and lives right at the edge of his means. The idea of living in a walkable neighborhood appeals to him, although in reality, he's mainly car-bound.
A 56-year old divorced mother of two grown kids, she works as a school counselor on the west side of town. Cindy was initially draw to the building because of the nearby grocery store and convenience to the highway and NW 23rd. Having done it other people's way her whole life, she's now doing what she wants and is loving her newfound independence. She was ready to downsize and moved to this area from a house in the hills. She picks up ingredients for simple but satisfying meals every few days - a huge departure from the large weekly grocery trips of her past. When not at work, Cindy spends her time reading at a nearby coffee shop or catching up with girlfriends for a walk in the park.
2. New office tenants in the creative office space building. Here's a profile of a business owner we imagine moving into the creative office space:
...an often cynical business owner who left her comfy creative agency job to shake up the manufacturing world. She isn't afraid to be herself or intimidated by a male-dominated industry. Horrified by Asian sweat shops, she's on a mission to redefine manufacturing--urban, exposed brick, bike-able, healthy. She wants a positive place for her 36 employees to craft durable travel bags from recycled clothing... right here in Portland. Because it's time for us to make our own things again. She's tired of competing for centrally-located industrial space with every branding agency and trendy restaurant in town. In her free time, Anna soaks up Portland's beer scene, hangs with her dog, and takes quick trips to Michigan for holidays with the family.