Our targets are apprenticeship coordinators, community college staff, and employers who might run an apprenticeship program. They typically mid-to-late career, 30-60, evenly mixed by gender. Traditionally, U.S. apprenticeships are in construction, but they're increasingly run in manufacturing, healthcare, IT, etc.
This group is used to working offline. We're working to help bring them online.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
We'd want the brochure to look/feel like our website - https://www.workhands.us - with big amounts of whitespace and featuring our product. Colors (aside form our logo) should use similar white/blue and fonts to feel consistent with our brand.
This group is used to really clunky software and design. We try to bring something refreshing to this group with big visuals, simple dashboards, etc.
Folleto a diseñar
Agnostic to style (with slight preference for 6 sides)
Tamaño de papel
Agnostic as long as we can easily print at FedEx. Nothing custom, please.
Lo que debe evitarse
Overcrowding. Our target demo is used to a ton of text crammed into government documents, reports, etc. We strive to feel refreshing with big dashboards they can click on, lots of whitespace in our designs, etc.
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