This booklet is targeting Women who want to create fun and exclusive loafers, they can pick up the designs, the materials, the color and the decor, they got delivered within 5 weeks, all made in france by hand. Target age is from 20 to 70 year old, loving shoes, fashion and exclusive luxury items. Educated women who are looking to get unique custom shoes, very self conscious how they want to look.
It has to inspire luxury, but not too strict , fun, entertaining, and accessible
Design must be clean, contemporary and very elegant
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