The brochure should look professional, welcoming and creative. Keep in mind we want to move away from a 'traditional' feel, so there is room for some creative design here. See attached "Brochure Designs We Like". There should also be an element of fun.
Other key words are friendliness, confidence, diversity, and excitement.
In selecting images for the brochure, we want to showcase the diversity of Rostrum in order to attract diversity, specifically, younger members. This should be balanced with featuring the vast experience in Rostrum’s older generation, shown to be knowledgeable teachers that share their confidence with newer members. I believe our image library should provide a mix of these requested images to choose from. A Dropbox link to these images is included in the 'Content for Rostrum brochure' attachment.
Photographs: selected from our Dropbox image library, keeping in mind who we'd like our target audience to be. We want to feature the faces and people of Rostrum, as the Rostrum experience is all about face-to-face interaction. There are also some photos featuring bells and timers that could be good for the back page of the brochure.
Visual elements: speech bubbles. Microphones and lecterns to a lesser extent. See link to icons, logos and style guide in attached 'Content for Rostrum Brochure'.
Font: Verdana, or a similar complimentary font.
Colours: see attached logo and website screen shot. The website is currently overly blue, we'd like some pops of colour that would compliment the logo and website. A bright yellow could feature?