Decisions makers: C-levels within financial industry and large corporates ; CEOs from innovative medium-size businesses about to scale up (start up-like)
They should see at first sight that it's a boutique consultancy that will help them work with people in a different way: professional but engaging (hence the colors - see website http://www.coraliesawruk.com)
I want them to look at the brochure and be curious, because the look and feel (and the offer) is completely different from what they've seen to date. Those guys are inundated by the traditional consultancy brochures that are all the same, I want mine to stand out ... and be nearly at the opposite
Values: trust, sense of achievement and performance, innovation, good sense of humour ;-)
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Minimalist style ; use of a blend of white space / colors / pictures. I want it to be creative and very, very different from the usual "consulting-like" brochures.