Software-as-a-Service (SaaS) for sales and service (mostly) within the insurance, finance and banking industry. We are digitizing company to customer communication, making it easy and efficient while embracing and still allowing online face-to-face communication.
We do no B2C communication – B2B only. Our buyers don’t like playful design too much. Yet, we are a startup within very traditional industries. So while being very serious, one should see that we are breathing new life into these branches.
Our buyer persona: male, between 30 - 50 years, chairman or project lead for insurance / banking companies who look for solutions that help their companies with digitization or improve their business with new, digital solutions. They are no digital natives, yet they embrace the digital and want to experience the advantages for themselves and their business.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Crisp, clean, smart and professional style. It should be sleek, flat, attractive and match the branding of our website. White background is preferred. Although too text heavy, this is something we like. https://themzy.com/templates/whitec…-template/
We are looking for an InDesign template with 6 master pages. It should allow us to easily create 7 – 10 pages long whitepapers later on.
Our Whitepaper should feature:
Two really attractive covering pages since we are using an image of this page on our landing pages. Needs to attract our readers. It should feature our logo, colours and an image. We should be able to easily change photo, colours and title afterwards so that a covering page works for many whitepapers.
Approx. 4 different master pages. One page focusing on text and will represent the majority of the body later on. Two different ones should allow for images, quotes, infographics and charts next to the text. The last page should allow the sales pitch, it should feature a placeholder that allows for a quote by either one of our founders or a one of our customers, plus a short summary and finally the call to action. It should also have the social – media buttons – Facebook, Twitter, LinkedIn.
Each of these master pages should be easily adjusted to the covering pages color and should have easily-editable placeholders for images or infogrraphics too.
It will NOT be printed. It will be used as .pdf for our content marketing.
We have a predefined color set. Find our colours attached.
Our font is Source Sans Pro. Find it attached.
Please find some of our flyers and stuff attached – but keep in mind that we want to develop further to a more modern, minimalistic design!!! So take our existing stuff as inspiration but enhance it :)
Folleto a diseñar
6 pages - web only (pdf) - no folding!
Tamaño de papel
Lo que debe evitarse
PS: As soon as we found a design, we are looking for someone that uses this template to improve our existing whitepapers too! Potential follow-up job here. We are also looking to expand the master pages later one - so, another follop-up job ;)
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