Financial Risk Solutions Ltd (FRS) is a software provider for the Life
Insurance Industry. Its software suite is designed to automate and
manage unit-pricing, portfolio valuations and other investment
accounting, reporting and regulatory functions in a single system.
It targets senior decision-makers within Life Insurance companies such
• Head of fund admin
Each of these individuals have a different set of business
requirements so the functionality within the software that allows
reports and dashboards to be customised means that each person can
create settings specific needs, while knowing that they are meeting
regulation obligations as well as their business objectives – and
that the data and information behind what they see is consistent
throughout every division in the organisation.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
1. Visual Identity/written Tone of Voice
The issue of regulation is very important, expensive and time-consuming for all institutions so the written tone of voice is factual and serious. The visual identity should also convey the factual and serious, but stand out from boring so that it gets noticed. Direction can be taken from our website (http://www.frsltd.com) and the branding and colors should be applied consistently.
2. FRS is a very niche yet experienced company so it’s important to convey experience in the message and visuals.
Folleto a diseñar
Plegado a la mitad (4 lados)
Tamaño de papel
Lo que debe evitarse
We want to use the winning design as a template for 2 other similar brochures so the design should allow for that.
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