People at trade shows that are in attendance looking to expand their leadership ability. They are 70% men, 30% women. They need to bring something new to their boss or home to the HR manager with how to help develop people in their country. They make 60 - 120K a year and are primarily North American based. They work in traditional corporate America.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Yes we have a full brief, colors that we'd like to use from a style guide and an example inspiration. We want the inspiration followed basically exactly but with our images and graphics. This is a fairly straight forward piece. The custom part of this is that we want it to be 5X7 when it's fully folded so it's a slightly custom size.
Fully open it will be 5" tall and 21" wide. So this is a custom size.
Also please make it full bleed.
I have provided fonts for you to use. I have also provided a style guide - please use only the guidelines on pages 24 - 30.
Folleto a diseñar
Plegado en 3 (6 lados)
Tamaño de papel
Lo que debe evitarse
I have not provided the images for each part of the brochure. But please keep them in line with what are materials on our website look like.
I am not looking for something overly creative here. I've provided images and copy for the areas that need it. You will need to provide some of the images, so please keep with close to what you see on our site.
Please use the golden color very sparingly and a little more of the cranberry color.
I have also provided a style guide - please use only the guidelines on pages 24 - 30.
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