Chicago Public Schools - Military Academy Brochure
Cuéntanos a qué tipo de público quieres llegar
8th Grade students and their parents who are considering attending one of Chicago's 6 Military High Schools. Our audience is 88% low-income and 96% minority - half hispanic and half African American.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
I am looking for a clean and easily digestable style for parents and students. Most of them have the misconception that attending a military academy high school is a commitment to joining the military which is not true. Our high schools are focused on preparing students for college through an academically rigorous, structured, but also fun academic experience. The pictures of students need to demonstrate "team/leadership", academic focus, and also aspects that are specific to the military academy model (marching, award ceremonies, etc).
Our website is http://www.ChicagoJROTC.com which shows our visual style. There is also a fantastic video there on our home page that captures the essence of our "values".
Folleto a diseñar
Plegado en 3 (6 lados)
Tamaño de papel
Letter (8.5" x 11")
Lo que debe evitarse
The brochure should not be too "americana" since our goal is to emphasize that these are rigorous and academically challenging high schools - not military recruiting.
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