Singaporean charity professionals - fundraisers, comms managers, community managers, partnership managers. They believe in the importance of helping their communities. They like to watch Upworthy videos but don't necessarily take any action as they're too busy and only want to support local causes.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Must fit coherently in with our new website design. We need consistency in branding; logos, font (proxima nova), colours, photographic style. Photography must be uplifting and show the positive outcomes of donating money to local Singaporean charities/engaging in charity fundraising events e.g. picture of happy runners gathered at a start line; local children happy to have received new books etc. Photographic subjects must reflect local population, i.e. Chinese, Malaysian, Indian plus occasional Western expat.
Folleto a diseñar
Plegado a la mitad (4 lados)
Tamaño de papel
Lo que debe evitarse
Corporate imagery, i.e. people in suits. Use of wrong demographic in photography.
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