Our intended audience is mid to top level management personnel in public (state-owned) organizations and private businesses. We work in the East Africa region and Tanzania particularly. The business language is English and our intended audience includes both men and women in the 30 - 50 age range. These are typically educated to at least bachelor degree level and have a decent general understanding of key management concepts.
The audience typically splits between the younger of the two generations that is more change oriented and the older that is more conservative. While change is underway in all sectors in the East Africa region, there is still a challenge of communicating the possibilities of organizational performance to our audience. At times we have to first make them appreciate they have a problem (or that their problem is more systemic than they appreciate) before we can begin painting a picture of new possibilities.
In a lot of quarters there isn’t quite an emphasis on performance management. We are in a position of proposing a new way of doing things where goals are clearly articulated, achieved, and everyone grows and develops in the process. There are organizations that already appreciate this and see the possibilities but are not quite sure how to begin making change. We are therefore selling a new culture of management with emphasis on performance excellence.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
We would like a clean visually striking design with clean and simple illustrations. Please see the attachments referred to in the answers to question 6. Would like the color scheme to mesh well with the colours on our logo (See DSC-logo.png and DSC-logo.jpg) and the font type to a variation of the sans-serif font on our logo. If the font-type is equally applicable to print and the web then even better.
Folleto a diseñar
A single A4 with front and back pages; no folds.
Tamaño de papel
Lo que debe evitarse
Sticking to fewer rather than more colours is probably best and not to deviate far from our logo colours.
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