Target audience are business owners/CEOs in the professional industries with about 10-50 employees that use PCs or Computers daily. Example industries are mostly white collar: dental, medical, accounting, financial, real estate, biomedical, municipal, professional services & insurance. We seek to find business decision makers who want to focus on their passion and their business and not have to worry about their IT. It's about a higher quality of experience and life that will enable company growth and productivity rather than inhibit it.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
We prefer a majorly white background, no watermarks. A focus on the BLUE and touches of grey/orange. It's best we remain professional but teeter on the line of metro/modern by using nice symbols and clean look. We are trying to portray that we do things from a top notch, value perspective and so it is very high end. We prefer subtitles and titles as well as CTAs to be in Arial Font and the text/copy to run in Open Sans font. We want to focus on local Boston scenes, professional buildings and professional people.
Folleto a diseñar
1 page front & back 8x11
Tamaño de papel
Lo que debe evitarse
We should avoid the soft lines/edges. We don't want to look gimmicky or sales-y. We prefer a very professional yet NEW concept look. Our current website is not really how we want to look, but that is under works now. http://www.nens.com. We need something more generic, so we should avoid anything that can become dated fast. (images of technology etc) We want to be able to edit the piece easily. We should also avoid cartoon depictions and photos of IT hardware. The attached graphic examples are not to be taken as exactly how we want it. It is simply an outline or guide to a flow.
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