We want something easy to read, which doesn't contain too much "tech speak" so our end users are not confused.
We want to be seen as a creative, fun, and reliable tech support company. We want to really emphasize the fact that we are located in Chicago and are local to everybody, and we are not some IT company with a call center in a different state of overseas.
Emphasis on CHICAGO is great for us. Using a Chicago skyline somehow in the design will REALLY show us how much we care about being local to our customers and be reachable no matter what.
Use some bright colors, it should somewhat match our logo.
We also use a nerdy IT guy in our new marketing campaign we launched with a flyer, which is found here:
The nerdy IT guy will be attached below.
We are also attaching a flyer made by one of us, it's very basic and doesn't work well, but just for reference :)
Reference for colors:
Reference for layout: