The person who wants to be fit and have increased health through activity, but doesn't have the direction, motivation or knowledge to make it happen. The typical RedZone client would be a working professional who spends too much time at a desk or traveling, to stay at home mom or wife. They want to try new things yet might be intimidated to step outside of their comfort zone or might be self-conscious about going to the gym. Or they are frustrated with the lack of results they have gotten in the past.
Although the cycling is a part of it, I would like the focus(and the front of the brochure) to highlight the other methods. As we have a flyer for just the cycling part and are looking to grab a different audience with this one.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Classy but fun and non intimidating to beginner fitness enthusiasts.
Something regular people can identify with(no pics of muscle heads or hot skinny chicks). Something that follows the color scheme and logo of on the website(although suggestions for alternate approaches will definitely be considered)
I am also wanting to focus on keeping the Methods over one or two sections and have a small pic to show each method, and the program offerings on the third section
I would like to get away from cycling pics for the front, as we already have a flyer out that is marketing toward those wanting that service in particular for the Cycling Center Dallas, We want this flyer to go those who's initial interest is not necessarily the cycling but may be open to using it to supplement their program(or are interested in only the other methods entirely). Using a cycling pic next to the description on the inside is fine though.
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