Help What You Burn - Metabolic Testing with a new brochure design

What You Burn - Metabolic Testing

Target Audience:

*Anyone who has ever counted a calorie.

*Consumers looking to loose weight by gaining the knowledge of exactly how many calories at rest.

*Elite athletes looking to understand more about their physiological makeup.

*Anyone who looks at the nutritional facts on a package of food.

What the company Tests: 

Metabolism, quite simply, is the conversion of food to energy.

Metabolic rate is a measure of how much food, or fat, is converted to energy in a day. Resting metabolic rate (RMR) is the measurement of how much food, or energy, is required to maintain basic body functions such as heartbeat, breathing, and maintenance of body heat while you are in a state of rest. That energy is expressed in calories per day. So an RMR test shows how many calories you burn at rest, doing nothing more than sitting in a chair.

Feel free to use this text in the brochure.

******Take a look at the Report Sample attached to this brief. ******

http://www.multyshades.com/2012/09/…brochures/

Ones I like the style of. (using logo color tones of course):
Enyxee - I like the geometry in this design.
Studio- Nice an clean and the right angles i like there a lot
Drawzen- I like the way the design goes across all folds, and i like the use of that red that really pops.
I really like iCloidits With this one, a pie graph might be perfect for graphical representation of what you burn : Food/Exercise/"What You Burn" Metabolism
Nail Art is really clean i like the style.

I want it to be engaging and motivating, not intimidating, for consumer to call and learn more about the test. Consider the concept of not using pretty fit people, unless it totally works for your design, I am very open to your creative stylings.