Buyers for cannabis retail shops.
The target consumer market is:
The Aspiring Connoisseur
Urban professionals age 30 to 50
From neophyte to rare-occasional user
Interested in a healthier alternative to alcohol
Wants a controlled recreational experience in social settings and relief from daily stress without losing focus
Appreciates authentic and sophisticated flavors/ not looking for candy-flavored cannabis
Is uncomfortable with counter-cultural references, "hippie" aesthetics, black market strain names and drug references
Worries that cannabis is still socially stigmatized and possibly de-motivating
¿Qué idea tienes, qué estilo te gusta para tu brochure?
See attached documents for OYL Essential branding.
Folleto a diseñar
Plegado en 3 (6 lados)
Tamaño de papel
Lo que debe evitarse
Avoid stereotypical pictures of young adults getting high. Our target market is 30-50 years old. CALM, MELLOW, and SOCIAL don't get you high.
Avoid pictures of scantily clad women and people with obvious tattoos.
Avoid pictures of scruffy, bearded men--the target market is urban and professional.
Avoid pictures with large clouds of vapor--which generally appeal to experienced users not new users.
Avoid pictures of cannabis joints, dry bud, pipes and people smoking.
Do not use pictures of dry cannabis. This product is made with fresh cannabis and hemp flower NOT dry bud.
Avoid rehashing the same old imagery that is being used to market cannabis everywhere -- be creative.
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