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We manufacture machine knives. Everything from start to finish is made in Sheffield UK. We get our materials from the best mills europe. We make things such as tray knives for packaging such as ready meals. Straights with can be used for all sorts but particularly cutting crisps or sweet bags and have the option to add tear notches. Circular knives and a 1000's of other bespoke knives. Although the majority of our customers are in the food industry. Our target audience- Engineers, procurement and purchasing. We really need to push that our knives are UK manufactured as it is a big selling point for us. This brochure is for Europe particularly. This will be what our sales team present to their customers and it needs to tell a story of what we do and why they should buy from us. www.Carbonomics.com - is our website although it is currently in the process of being updated.
We are a machine knife manufacturer based in sheffield UK. We manufacturer all our blades in the uk and souce our materials from the best mills in europe. We made premium, the first class, 5* blades and we make them to last longer than our competitors and this needs to be the style. Premium machine knives with a very corporate brochure. We produce high quality blades. Our blades last the longest in our industry and are premium quality. Things we want in our brochure - - Simple. Straight to the point. No blurb - A reason for customers to call us and why we are better than our competitors - Eye catching. Make them want to keep that brochure - Have emphasis. Particularly on the front page - Easy to read - Stick to a colour palate? - Potentially some perspective typography? - Creative and unique. Incorporating shapes such as if we have a circle with some information inside, make it a circular knife. When sectioning off bits use a jagged line to represent a blade. We also would like it serrated die cut at the bottom. i quite like the use of icons on our current brochure although I think the design isn't very eye catching and it doesn't draw me in or make me want to read it. The bottom of the first page we are wanting it to be serrated so that it replicates a blade. See our USA brochure as they have it on there's although please do not take too much inspiration as it really isn't the design we are looking for. on our current brochure it highlights on a icon that we get our blades from european mills but that doesn't need to be highlighted as though should be mentioned. The headlines would also ideally be the same font as our logo please :) If you would like anymore photos please let me know or are not happy with something and need additional resources let me know :)
Lo que debe evitarse
it doesn't want to be overlooked. This wants to be something our customers are going to want to keep forever.
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