The Ideas Guy tuvo su nuevo folleto a través de un concurso de diseño:
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Gabby is a working mum of 6-month old Emma and 5 year-old Toby. Having grown up around water (her family home had a pool and they went to the beach each Summer) she attaches huge importance to knowing how to swim from an early age. Always wanting the best for her kids, she interrogated the local child care centres and schools prior to enrolling her kids in the right one, and she goes through the same process for other extra-curricular activities they undertake. In the back of her Mazda CX-5 is the best baby seat and pram money could buy, along with her gym bag packed with Lorna Jane, Nike and iPod. There’s not a Maccas wrapper in sight. A social butterfly, she likes to be seen as a good mum who’s giving her kids the best start in life, ensuring they’re confident, social and happy young people.
We know two things for sure: 1. Our personality is best described as exciting, passionate and caring. If we were a car we'd be a VW Tourang; if the brand wore clothes it would dress in casual, beachside gear; it would listen to top 40 music; its favourite colour would be blue; and it's favourite food a family BBQ. We want this personality to come out clearly in the design. 2. The main reason for getting this brief out there is because we're lacking a consistent visual style. There are three main parts of the Kingswim business - Parent Child Program, Graduate and Squad - and currently they all have very distinctive styles. If you refer to the attached kingswim-3-fold.pdf you will see what we mean. Turn to the inside spread and you'll see the three very different images for each of the three divisions. Historically, what we've tended to do is see a 'cool' image and use it - without putting the necessary consideration in to the bigger picture. That is, that the three divisions are all part of the ONE brand. I have also attached some other artwork that we currently use in an attempt to show you just how varied the brand is currently looking. Once we nail the design for this brochure we will then have a design platform to bring all the other bits and pieces in to line. The winning designer will be the person who comes up with a creative solution to represent all three parts of our business so they look to clearly be part of the Kingswim brand - yet different enough so that they own their own space. One suggestion is to create three sub-brands off the main logo. EG: Kingswim Parent Child Program Kingswim Graduate Kingswim Squad
Lo que debe evitarse
1. Cheesy looking stock shots. If photography is part of the solution then we'll get it taken with your input in to the brief. 2. Cluttered, retail looking designs - we're more Apple than discount catalogue! 3. Don't use the current imagery in the attached kingswim-3-fold.pdf
Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Folleto comienza en $299.
Derechos de autor completos con archivos listos para producción para impresión digital y / o impresión.
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Concursos terminados recientemente:
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