Persona: "Daughter Judy"
Judy is the dutiful daughter who is the oldest daughter and the one who lives closest to her parents. She is the first person called upon by other family members to take care of issues for her mom.
Judy, 57, works in the HR department of a large company. Married for 30 years, she and her husband enjoy taking vacations a couple times a year, including a summer trip with their college-aged children. She makes time to see her family members, including her aging mother, a few times a month.
CHALLENGES JUDY FACES
Judy’s father passed away ten years ago, and due to recent health issues, her mother is no longer able to live on her own. Judy is struggling with the decision to move her into an assisted living facility, as her mother has always been fiercely independent, and until recently, very active and healthy. The medical issues she’s been faced with lately have taken a toll on the entire family. Judy cannot provide the medical help her mother needs alone, so moving her mother into her own home is out of the question.
Judy wants to learn how to make an informed decision about which assisted living option her mother would feel most comfortable in. There are several facilities to choose from nearby. She wants her mother to be close, safe, and happy in her new surroundings. Her mother’s safety is of the utmost importance to Judy and she plans to make sure her mother still feels as though her opinion matters in the decision, too.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
See our website at http://www.purpleangel.us
Fresh, inviting style, contemporary. Communicates care and compassion. But not "old lady like".
Folleto a diseñar
8-page booklet, folded down to A5 size, saddle stitched, full bleed
Tamaño de papel
Lo que debe evitarse
Note that any imagery on our website has already been purchased; I can share those with you.
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