Overall target for the company is larger industrial corporations which
rely on heavy energy usage. Energy Czar offers a service to cut costs
spent on energy through integrating efficiency tools & tactics. The
main receiver of this brochure will be serious prospects and
interested parties. It will be used by sales associates for Energy
Czar, as well as informational take aways at trade shows.
Website is energyczarllc.com.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Green - PMS 7738 C
Yellow - PMS 114 C
Dark Gray - PMS 446 C
Overall feel should be contemporary. Clean and sharp lines. I'm
wanting this piece to be very visually pleasing. With using good
graphic direction combined with appropriate photography usage. One
area that Energy Czar is focusing on is renewable energy. I would like
the interior to represent a solar energy field as a background image
when the brochure is unfolded. (I've attached a couple of image
examples for this) I do not want the photo image to be the focus
though, more something that adds to the visual aspect of the piece in
Content for the brochure is in development, so I will need place
holder text inserted throughout the interior. The example images show
good placement for content (the orange, gray, & black brochure is the
exact shape as this piece). Follow that as guidelines for where
content should be placed. Typography needs to correspond to the look
and feel of the font used in the logomark. NO SERIF.
I have also attached an image file that represents similar look and
feel I would like to mimic for this piece. File is titled "General Art
Direction - EXAMPLE - Look & Feel.pdf". I like the overall cleanliness
of the interior. Also the way the photographic image is used in
combination with colors and layout. It is well balanced.
Folleto a diseñar
Tri-fold, inner flap enclosure. Dieline Ai file attached. 3 example images of produced layout attached for reference. Lastly, a PDF image is attached representing general art direction.
Tamaño de papel
Lo que debe evitarse
**One of the example images represents loose inserts. These are not included in this project. The brochure itself is all that needs designing.
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