The target audience would be individuals at a financial institution (either bank or credit union) who would be responsible for implementing our Cloud-based software as a solution to help improve self-service operations at the institution. Generally we are targeting the institution's marketing department, call center operations, high level executives and e-commerce departments. These individuals intelligent professionals with a significant stake in their institutions success and operations. They value, lowering costs and driving revenue for their institutions. Financial institutions also tend to have a lot of competition between institutions (keeping up with the Jones's complex). Banks and credit unions do not get along. Banks call their consumers customer and Credit Unions call their consumers members. We are targeting both sectors of the market with this one brochure so it needs to be bank and credit union friendly.
¿Qué idea tienes, qué estilo te gusta para tu brochure?
Most of our marketing materials contain the black, gray, blue and green colors. We like to have something that is professional but makes good use of white space, is organized and aesthetically pleasing.
-We are a cloud based - software technology company catering to the financial industry and would like it to have that kind of a look and feel. Any images from shutterstock or istockphoto,etc. would work
-We are redesigning our website so I would NOT design to match it. Would appreciate any changes to copy.
Folleto a diseñar
We are designing an 8 page (4 spreads) 8.5"x11" full color brochure with a 1/8" bleed. Full design dimensions should be 8.75 x 11.25. A blank InDesign file with dimensions is attached and titled "8".
Tamaño de papel
Lo que debe evitarse
Do not ever call it a search. Use Ask Us or Instant Answers instead. Avoid using the "magnifying glass" type of icons. We do not want to be associated with a search. Also, nothing that is too cartoonish.
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