We (Dolor, Dolor is a code name not the real business name ) are a venture capital firm, we invest in digital, consumer focused startups/businesses. The target audience for the brochure are institutional investors (Examples: insurance companies, university endowments, high net worth individuals, private equity funds), that invest in venture capital firms like ours. They are rather conservative and highly professional institutions. We (Dolor) are investors in super innovative, disruptive, young and digital start ups and brands (think companies like Pinterest, Casper, Dollar Shave Club, Square, AirBnB, SnapChat in their early stages a few years back). Those businesses attract mainly the Millennial consumer (born between 1980 and 2000).
¿Qué idea tienes, qué estilo te gusta para tu brochure?
[Important: It would be great if the document/template could be made such that we can change the content, data and layout in Microsoft Power Point] The document should be appealing to institutional investors and showing that we are a solid, professional, experienced firm while at the same time showing that we invest in businesses that are modern, cool, innovative and digital. The document should not contain images, but can use graphs to visualize data. (for colour scheme please look at the attached pdf, the main colour, which needs to be included, is red (R: 181, G: 31, B: 34), another colour that was used previously, but that does not necessarily need to be used is a very dark gray (R:42, G: 43, B: 50). All other colours are up to the designers discretion. Images can be used, but preferably only very neutral ones (e.g. the business is based on the US east coast) so maybe a picture of new york in the background or something similar. The feel should be rather mute in terms of colours and shapes etc. Also graphics and pictures should be used as little as possible, for data visualisation yes, for background theme yes, otherwise ideally not. Essentially the contest can be seen as redesign, or substantial design improvement of the attached document.
Folleto a diseñar
2-3 one sided pages that will get bound together
Tamaño de papel
Format A4, 2-3 one sided pages
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